Job Description
This consultancy business excels at helping brands dive into consumer tensions and anxieties that are embedded in their cultural groups, helping them see things through the human lens.
Often, the engagements relate to topics of brand purpose, product innovation, strategy, or behaviour change. Its work has a direct focus on informing clients' strategic and brand decisions in these areas.
An Insight Lead (Qualitative), you work with clients in a range of industries (automotive, consumer goods, financial services) in the region to drive client engagements. Some examples of engagements include: identifying consumer trends, market white space, category opportunities, consumer motivation and behaviour. The execution of these engagements often sees you overseeing or conducting consumer interviews, consumer immersions, workshops, etc.
In addition, you lead a team of junior researchers in project execution and reporting and then deliver client presentations and recommendations. Regional or international travels are likely to be required when travel restrictions ease.
What do you need?
- More than 5 years of insight or consulting experience (with solid qualitative skills)
- Intellectual curiosity for people, human behaviours, cultures, brands and products
- Singapore residency
To apply, kindly submit your application (MS Word Format is preferred) via the 'Apply' button.